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How To Set Up Default Data In Schema Package To Resolve Validation Errors Or Warnings

If you’re encountering validation errors or warnings in your schema markup due to missing images or logos, the Schema Package plugin provides a simple solution through its Default Data settings.

🛠 This feature ensures schema markup is complete, even when a post or page doesn’t have all required data.


Default Data is fallback content used in your schema markup when required fields (like logo or image) are missing on individual posts or pages. It helps eliminate validation warnings in Google’s Rich Results Test or Schema.org Validator.


  • Click the Upload Logo button.
  • Choose a logo that meets Google’s logo guidelines.
  • This logo will be used in schema types like Organization, LocalBusiness, etc., if not set individually.

  • Click the Upload Image button.
  • This image will appear in schema types like Article, Product, Recipe, etc., when a featured image or custom image is not found on the current page.

While default data prevents errors, it is not a substitute for properly filling schema fields per post or page.

Here’s what we recommend:

  • Always set featured images where applicable.
  • Rely on default data only when dynamic data is unavailable.

Using the same default image for many pages may:

  • Create duplicate rich results
  • Reduce content uniqueness
  • Impact your appearance in search results

Scenario:
You publish a blog post with no featured image.
Result:
Schema Package automatically includes the default image in the Article schema to prevent validation errors.


FieldPurpose
Default LogoUsed in schemas like Organization, LocalBusiness, etc. when logo is missing
Default ImageUsed in schemas like Article, Product, FAQ, etc. when image is missing

Setting up Default Data in Schema Package is a great way to prevent missing field errors in your schema markup. But for maximum SEO value, it’s always best to provide schema-specific content on each post or page.

💡 Fix issues at the post level when possible. Use Default Data only as a backup solution.


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