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What Is A Website Schema, And How Can It Be Set Up Using The Schema Package

Website Schema is a structured data type defined by Schema.org that helps search engines understand the fundamental structure and identity of your website. It typically includes:

  • Website name
  • Alternate name
  • URL
  • Internal search functionality (via SearchAction)

Google recommends adding the Website Schema only to the homepage of your website. It provides essential context to search engines, improving SEO and enhancing rich results.

How To Set Up Website Schema Using The Schema Package

The Schema Package plugin provides a simple way to add Website Schema to your homepage.

✅ Step-by-Step Setup

  1. In your WordPress dashboard, go to:
    Schema Package → Misc Schema → Website
  2. You will find a checkbox option labeled something like:
    “Website”
  3. If you enable this checkbox, the Schema Package plugin will automatically detect and use the necessary data (such as site name and URL) from your website settings.
    → There is no need to manually fill out any fields.
  4. Click Save to apply your settings.

Note: Website schema will appear only on the homepage, following Google’s best practices.

How It Works

Once enabled, Schema Package will automatically insert the Website Schema in JSON-LD format into the <head> section of your homepage. This ensures compatibility with search engines without requiring any manual coding.

You can test the implementation using tools like:

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