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Recipe Schema Markup Setup Guide

Want your recipe posts to appear in Google with beautiful images, star ratings, cook time, and ingredients — or be featured by AI tools like Google SGE and voice assistants? Adding Recipe Schema Markup is the key. This guide will walk you through setting up Recipe Schema using the Schema Package WordPress plugin to boost search visibility, improve user engagement, and make your content AI-friendly.

What Is Recipe Schema Markup?

Recipe Schema Markup is a structured data format defined by Schema.org that helps search engines and AI tools understand your post as a recipe, including all relevant details like ingredients, cook time, nutrition, and ratings.

With Recipe Schema, your recipe content can appear in:

  • Google Rich Results (image, cooking time, rating, calories, etc.)
  • AI-generated answers (e.g., Google SGE, Bing Copilot, ChatGPT)
  • Voice assistant responses (Google Assistant, Siri, Alexa)
  • Recipe carousels in search and discovery platforms

📘 Read Google’s official documentation here:
👉 Google Recipe Structured Data Guidelines

Why Use Recipe Schema?

Using Recipe Schema helps with:

✅ Better SERP Presentation: Show up with rich cards in search, including ratings, steps, time, and images
✅ AI Discoverability: Allows AI and voice assistants to present your recipe in voice or visual formats
✅ Improved CTR: Rich snippets bring more clicks and trust to your recipe content
✅ Enhanced UX: Gives users what they want (quick info, time, ingredients) right on the SERP

When Should You Use Recipe Schema?

Use Recipe Schema for:

  • Full step-by-step recipes
  • Cooking or baking instructions
  • Food blog posts with ingredient lists and cooking time
  • Any post where you clearly present a recipe (not just food discussions)

⚠️ Avoid using it for posts that don’t include complete recipe data (ingredients + steps + time).

How to Set Up Recipe Schema in WordPress (Using Schema Package Plugin)

There are two methods to add Recipe Schema using the Schema Package plugin:

✅ Method 1: Apply Recipe Schema Automatically (Global Setup)

  1. Navigate to Schema Package Dashboard → Singular Tab
  2. Click Add Schema

  3. Select Schema Type: Recipe

  4. Set Targeting Rules (e.g., Post Type = Recipes, Posts, or Pages)
  5. Map the required and optional fields:
    • name → Post Title
    • description → Post Excerpt or Custom Field
    • image → Featured Image
    • author.name → Post Author or static value
    • recipeIngredient → Custom Field (list of ingredients)
    • recipeInstructions → Repeater or ACF field for step-by-step instructions
    • totalTime / prepTime / cookTime → Custom Fields (ISO 8601 format like PT30M)
    • recipeYield → Custom Field (e.g., “4 servings”)
    • nutrition.calories → Optional: Custom Field (e.g., “300 calories”)
    • aggregateRating → Optional: Map from a review or rating plugin
  6. Click Save to apply schema globally

💡 Note: This method is ideal when your recipes are stored in a consistent format using ACF, custom fields, or structured content.

✅ Method 2: Add Recipe Schema Manually Per Post (Schema Package Generator)

Perfect for food blogs or when you need full control over individual recipe posts.

  1. Open the recipe post or page in the WordPress editor
  2. Scroll down to the Schema Package Generator section
  3. Click Choose Schema Type, select Recipe, then click the Select button



  4. Click the Edit icon to open the schema fields

  5. Fill in all relevant recipe details:
    • Recipe Name
    • Description
    • Image
    • Author Name
    • Ingredients (as a list)
    • Instructions (steps with or without images)
    • Prep Time, Cook Time, Total Time
    • Recipe Yield
    • Calories / Nutrition (optional)
    • Rating Details (optional)
  6. Click Save for Post, then Update or Publish your post


⚠️ Note: Ensure your recipe instructions and ingredients are visible on the frontend of the page, not just in schema.

Test Your Recipe Schema Markup

Once you’ve added the schema, validate it to ensure rich results eligibility:

Enter your post URL or schema snippet to confirm everything is structured correctly.

Common Issues & Fixes

🛠️ Incorrect Time Format — Use ISO 8601 (PT30M, PT1H) for all time fields
🛠️ Incomplete Data — Always include ingredients and instructions
🛠️ Hidden Content — Instructions and ingredients must be publicly visible
🛠️ Conflicting Plugins — Avoid duplicate schema from recipe plugins or themes

Final Thoughts

By adding Recipe Schema with the Schema Package plugin, your food content becomes more than just a blog post — it becomes a fully indexable, AI-readable, and highly visible recipe card across the web. Whether you’re a food blogger, chef, or content creator, this schema can drive better results from both search and smart assistants.

Structured data is your recipe’s secret ingredient for getting discovered.

👉 Start using Recipe Schema today to serve up richer search listings and smarter content delivery!

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